Our approach 1. Goal setting & execution strategy

Startups often struggle with prioritisation, leading to scattered efforts and slow progress. Our OKRs & Goal Setting workshops helped founders:

• Define clear, measurable business objectives.

• Align their team around key priorities.

• Stay accountable throughout the incubation period.

The training included interactive exercises, where founders created and refined their own OKRs, ensuring they had a structured plan to execute their vision.

2. Sales for startups – from hesitation to hustle

Many early-stage founders lacked sales experience, often assuming customers would find them through their incubator programme. Our workshop covered:

• How to generate leads and book meetings.

• The importance of persistence, follow-ups, and outreach.

• How to pitch concisely, ensuring their value proposition was clear in two sentences.

Founders practiced their sales pitches in real-time exercises, refining their messaging and overcoming hesitation.

3. Interactive, hands-on learning

Rather than passive lectures, we structured the workshops to be interactive. Each session combined:

• Morning theory sessions, introducing key concepts.

• Practical exercises, where startups applied what they learned.

• Live coaching and feedback, helping refine strategies.

• Final presentations, ensuring founders could confidently articulate their business goals and sales approach.

This approach ensured that by the end of the workshops, founders had practical skills they could immediately apply.

4. Ongoing mentorship & support

Beyond the workshops, expx continued to support startups by:

• Providing one-on-one coaching during the incubation programme period.

• Acting as official mentors, available for follow-up sessions.

• Participating in demo days, where startups showcased their progress.

This extended engagement ensured founders had access to continuous guidance as they refined their strategies and built momentum.

The outcome

Our work delivered transformative results:

• Stronger execution focus – Founders left with a clear strategy and measurable goals.

• Sales-ready startups – Teams learned how to sell proactively, rather than waiting for customers.

• A mindset shift – Startups understood that growth requires action, persistence, and iteration.

Key takeaways

• Execution is everything – Startups that set clear goals and focus on sales gain traction faster.

• Practical training beats theory – Hands-on learning ensures real impact.

• Mentorship matters – Ongoing support helps founders refine and apply their skills.

Looking ahead

With these training programmes, Qatar’s startup incubators are building a stronger pipeline of execution-ready founders. expx remains engaged with partners in the region, providing tailored training to help startups scale faster and smarter.

Want to turn startup ambition into real execution? Let’s talk.